---

She is delicate but powerful; both like an innocent puppy (her words to describe how she is with her boyfriend) and an ambitious, independent woman. It is the juxtaposition of both energies – the meekness and the strength – that create the never ending layers of Jourdan Sloane. 

She chose The Sunset Tower to meet – “I walk here with my boyfriend all the time and we get ice cream,” she says – a phrase that rings true of iconic LA; as if you would read that exact sentiment in an Eve Babitz book or, a more modern select, a Taylor Jenkins Reid novel. 

Jourdan Sloane is what you think of when you daydream about ideal Instagram aesthetics and the curated woman. She arrived wearing a Same cardigan, a NAKD black long skirt, black sandals with a kitten heel, and a snakeskin purse.

As we slip into our table and begin chatting, Jourdan immediately says, “I forgot this was an interview.” Perhaps it was because I accosted her on the way in: demanding to know who made her purse, guessing it was Khaite (which it was), which prompted her telling the whole story of how she decided to purchase it, how she was incredibly impressed with the quality, and allowed me to hold it and give it a quick spin (it was incredibly lightweight for those wondering). In that sense, we were two women in their thirties confessing their devotion to snakeskin and handbags. 

But what started as a girl-crush moment of adoring a purse, quickly became a deep and concentrated conversation about Jourdan’s life trajectory, ambitions, and how she is letting her guards down and stepping into her feminine. 

We both ordered the lobster tacos – her with a side of mixed greens, me with a side of spinach – plus a glass of prosecco after doing a quick dance of, “Would you like a drink?” It was Monday night after all.

And then, as our orders were swiftly placed into the kitchen and the backdrop of live piano encompasses the room and the dark lighting settled us into the night, Jourdan began to chat. 

When Jourdan chats, she does so fluidly. She is an open book – talking about starting her content creation career in New York City after college to then moving to Los Angeles during the pandemic to then meeting her boyfriend and living part time in Texas. Her stories seem to expand and contract; just when you think she has abandoned the original answer to the original question and gone off on a tangent, she brings it back in and ties it up in a beautiful bow. She speaks naturally and quickly; as if there is a little energizer bunny in her brain that when communicated exhibits the fast-paced flow of thoughts but is filtered through a calming and chic exterior. 

It is, in very true Jourdan Sloane fashion, a juxtaposition. Her calm exterior and her rapid mind. Her Hollywood life in Los Angeles and her slow-paced roots in Texas. Her masculine organization when it comes to her content creation and her melting femininity within her relationship. Her beauty and her smarts. Her influencing aura and her down-to-earth answers.

“I’ve become very organized with my content,” she tells me. “I try to be organized with ideas so that I never feel uninspired.” 

She asks if I want to see her content calendars that she creates with her social assistant on Canva. I scroll through an example: rows and columns of details, key words, imagery for each piece of content. 

“It’s so much fun,” she says. 

In a world where everyone wants to be a content creator or an influencer, there are few that truly are to their core in love with the misunderstood career. Jourdan Sloane is one of them.

With over 700k followers on Instagram, Jourdan has worked with brands such as Chanel, Prada, and Range Rover, is signed to Ford Models, and has traveled the world on trips with brands like cult Gaia and Alo Yoga. But with all of the shiny, beautifully curated, and glamorous content comes the inevitable insecurity that plagues the entire industry. 

I look at one of the most beautiful and successful content creators in confusion as she says:

“I mean, you get down on yourself a lot in this world,” she admits. “I compare myself all the time to other people. I try not to, but of course, you see people who create a really good piece of content or they have a really wonderful partnership – it’s like a dream partnership. But then you have to realize everyone’s on their own track, and just because someone else got something doesn’t mean like you’re not fulfilling your own destiny.”

Behind every highlight reel is the common denominator of being human. 

And Jourdan Sloane is wonderfully human. 

She is currently at that stage in life where she is throwing out the old, trend-driven pieces in her closet that are reminiscent of a younger era. She is replacing them with a curated collection of quality basics and pieces she will wear forever.

Thinking about her past Y2K outfits she simply states: “I need to grow up a little bit.”

She then adds, “I also had gotten to a point where I was investing in so many trends that I felt like I never had anything to wear.”

As she transitions her closet to quality investment pieces that will garner up multiple uses over long periods of time, she says the thing we all need to be considering when it comes to our wardrobes: “I always think about the pay per wear on an item.”

In addition to entering her thirties as a more elevated and timeless version of herself, there is also the poignant metamorphosis she has undergone within the catalyst of her current two-year relationship. 

You see, Jourdan believes in being an independent woman who makes her own money (her blog back in the day was called The Limit Does Not Exist…need I say more?). That has been a clear goal for her ever since she left college; she never wanted to ask a man if she could purchase, buy, or do something. That internal drive to create a career for herself has been the motivating force behind why she is an inherent self-starter, entrepreneur, and business woman. 

She is a “no-plan-b” type of woman.

“It creates this fire within you when you have no choice, when you have no backup,” she says. “I don’t even want to make a fallback plan because that’s not an option. I don’t want to make it an option.”

It is this fire in Jourdan that compels me, draws me in, surprises me even.

And yet, as we talk about being in our masculine as independent, career-driven women, I ask her if she has the achilles heel that many strong women suffer from: difficulty receiving in romantic relationships.  

I ask her: “Is it hard for you to receive?”

“No, not from the right people,” she says slowly as if pondering her receiving limits. “Before I met my boyfriend, I was so independent and I almost had a wall up towards receiving. But then I met someone that made me feel so safe. He made me feel like I deserved it.”

I ask her how she slips into her feminine when she is around him.

“I would describe the energy as a puppy energy. Where you’re just innocent and soft and you’re so lovable and cuddly and just so sweet.”

Perhaps the single best way any woman has ever communicated what it feels like to drop into their feminine; dispelling the myth that being in your feminine means exuding strong sexiness or sensuality.

While Jourdan admits to not having felt safe enough in the past to let her guard down and melt into her feminine around a partner, she describes the a-ha moment that changed everything for her.

She tells the story of her boyfriend letting her guard down around her a few weeks into dating. 

“It made me feel like, okay, why can’t I put my guard down to match his energy?” she recalls the pondering. “And then one day, it clicked for me. What if I just allowed myself to let my guard down?” 

She had the internal conversation with herself: “Do you want to meet your husband? Do you want to get married? Or do you want to be hard on your own? And I realized: I actually want a relationship. I want to get married. I want to stop being this hard version of myself and just see what happens. And so I let my guard down. It almost got ten times better when I let that happen. He just matched my energy and fell even harder. So I was like, okay. I’m safe. I’m safe. I’m safe here.”

I look at her with admiration. A woman feeling safe within her feminine is a difficult feat within our world and I was sitting across from one who had found it: the ever-elusive balance of masculine and feminine. 

As our dinner comes to an end after chatting for over two hours, I can’t help but want to root for Jourdan Sloane. In a way that doesn’t just come from consuming someone’s content but in a way that comes from seeing, hearing, and feeling the inner workings of why someone does what someone does. 

I ask her where she sees herself in ten years. 

She asks, “Do you want the delulu version?”

I responded, “Yes, I want the delulu version because that’s the version that will come true.”

She smiles. And then she dreams…

 “I want to have a really good house in Texas. Like a really beautiful house that we’ve made. I want to have a family and I want to have horses. I grew up horseback riding and being around animals in the country….I’m like a huge animal lover. Like, I literally cry. I get so excited. So I want all the animals on the farm. And, ideally, I’d want to have an apartment in New York City because I never want to abandon the fast pace of being able to have accessibility to a city and be able to go back and forth. I hope we get to experience living in more cities. Like, I would love to experience living in Paris for a few months. But ideally, I just want a very rounded life in Texas, with a ranch house, and then a house in the city. Oh and I would also want to have a brand that flourishes.”

A beautiful inevitable reality that is en route into Jourdan’s life. 

The check comes and she tries to pay it. I tell her she’s crazy and remind her that I am, in fact, interviewing her. She sweetly says thank you and expresses gratitude for our time together. 

Checkmark on receiving. May we all be like Jourdan Sloane.